The core of any business is its customers, and finding and maintaining the right customers involves precision targeting, at the right time. There is no doubt that today, the market offers a wealth of advertising options, each with their own unique benefits, strategy, and methods. To top it off, you are able to measure the success of these campaigns using a variety of metrics including PPC, CPA, CTR, CPM and CPC.

 

At the foundation of these traditional forms of advertising is a focus on the analytics of customers’ behavior and cookies. These methods also use broad targeting and segmentation techniques. Imagine though if you could take this a step further and elevate the accuracy and strategy of your advertising by building your campaigns and target the right customers solely on customers’ biological parameters, extracted from their facial photos. This is where Facetrom SPS AD takes center stage.

Is your advertising really producing the results you want?

Facetrom AdTech – Advertising based on users’ biology.

 

MAR-TECH

EFFECTIVENESS OF
THE STRATEGY
CUSTOMIZATION
LANDING PAGE
CPM
(COST PER MILLE)

A major expense for any company is their marketing. Quality campaigns can cost up to millions of dollars and before a company invests in campaigns, surely they should have insight into the possible impact that the different advertising strategies will have?

 

With Facetrom SPS AD, companies can have a clear understanding beforehand of the potential effectiveness and how it will contribute to customer acquisition. 

Each person is unique in their own way so why do companies persist in using the same ad, brochure or newsletter for their entire customer base? In order to truly ‘speak’ to potential customers, you need to be delivering ads that will have the greatest impact on the individual, based on their individual biological characteristics.

 

Using Facetrom SPS AD, matches specific ads to a client’s biological makeup, resulting in increased accuracy and engagement and ultimately, increased revenue. 

Why are different customers redirected to the same landing pages of a site? This ‘one-size-fits-all’ approach is ineffective as it reduces the impact of advertising based on people’s individuality. Each customer should be directed to a customized landing page, with content and pictures that match their biological makeup.

 

This will expand user engagement with the company’s site, while also enhancing advertising possibilities and revenues. 

In order to increase the CPM value of a company, the 1000 ads used would need to be as effective as possible.

 

With SPS AD, advertising companies will now have access to customized data that shows the optimal ad for each user, thereby increasing the power of these ads. With optimized advertising, ad agencies, networks and exchanges can charge higher fees for CPM, while also increasing the CPM value for each company. 

CPC (COST PER CLICK)

Interestingly, research has shown that when ads have presenters, people or models in them, these ads are more effective and produce higher results. Now, imagine if we could identify exactly which presenters, people or models should be used in each ad in order to produce a higher CPC.

 

This is exactly what Facetrom SPS AD does. As a result, your company will achieve a higher CPC rate, build a greater awareness to your brand, obtain more qualified leads and most importantly, achieve improved revenue. 

EMAIL MARKETING

The approach in most companies today is to send similar and generalized emails to the company’s customer base. In addition, the A/B testing system is often used, however, this method often causes companies to lose those potential clients who are more engaged to the A or B option and who are more likely to increase the CTR on these company emails.

 

With SPS AD, the most appropriate content can be sent to each user based on their biological parameters.  By finetuning company communications with their clients, businesses can achieve a higher call to action. 

SMART TV

The next generation of personalized advertisements will be on the Smart TV and Digital shows. Ads presented on this medium should not be created and then presented simply based on a user’s behavior as this provides limited, subjective information that exists within an environment that has a lot of ‘noise’.

 

SPS AD is a powerful and effective tool that enables companies to quickly customize ads based on their user’s favorite models or actors that appear on the Smart TV and Digital shows as well as in the company’s branding campaigns. By presenting customized ads that match the user’s biological makeup, your marketing quickly ‘speaks’ directly to each user, thereby enhancing their effectiveness.

RETARGETING

In the digital world today, most marketing is based on targeting the right audience at the right time. The question is, is this method the most effective? On the positive side, the marketing tactics used today are more successful than those used in the past as well as than those used on TV and print. On the down side, most advertising campaigns only achieve a CPC average of 2.7%.

To top it off, even when a specific market is retargeted, these users are probably also being targeted by other advertisers within the same vertical. As a result, your ad campaigns are only reaching a small percentage of your target market.

 

With SPS AD, retargeting your audience is streamlined based on the biological makeup of the users, enabling your company to achieve a far greater retargeting effectiveness. 

DATE MANAGEMENT PLATFORM

Over 75% of the decisions people make are based on their sight; what they see. Let’s now shift into the digital world, that is inundated with information, and understand that the data that is collected about these online users is ‘noisy’ and is based on subjective parameters that can be changed within seconds.

Using Facetrom SPS AD ensures that all data provided about users is objective and based solely on the user’s facial features and biological makeup.

 

SPS AD provides accurate user data that is based on how a user ‘sees’ the world and it then goes a step further by predicting how the user’s brain transfers and analyzes the information they obtained from their sense of sight. In this way, over 75% of a user’s decisions can be accurately predicted, simply based on their facial features. 

​FACETROM SPS AD IS EVOLVING THE ADVERTISING LANDSCAPE

BASED ON USER'S BIOLOGY 

PIO

© 2018 Facetrom.