OUR STORY

Decision making is a fundamental activity that everyone does, hundreds of times daily.

However, many of the decisions we make are often inaccurate. This was proven in the research done by Prof. Barry Schwartz, in his study,      “Paradox of Choice”.  The result is we all could be living better lives by modifying our decision making.  

 

Armed with this knowledge and research, the Facetrom team was driven to develop a technology that would give people and companies the ability to make better decisions, avoid costly mistakes and most importantly, enhance their lives. 

 

 

Facetrom was born to find that cure...

 

The Facetrom team has a passionate motivation and unrelenting desire to understand why every person has a different appearance and how these differences affect a person’s character, the decisions they make, their capabilities, talents, shortcomings and more. Based on this, we focused our attention on the correlation between biological and facial features and the decision-making process. 

 

The Facetrom team have extensive knowledge and experience in computer vision, image processing, machine learning, deep learning, AI, statistics, software engineering, psychology, evolutionary psychology, criminology, architecture, foundations of Chinese Medicine, management, economics and more. 

 

Today, Facetrom technology is being incorporated into various fields and sectors, such as human resources management, social networking, advertising and marketing, sports and many more. While we have been taught from a very young age that we should not “judge a book by its cover”, Facetrom is disrupting this way of thinking and has successfully proven that our appearance is a critical component that enables us to make better decisions and to reach maximum achievements. 

 

We are merely scratching the surface of the potential of Facetrom technology, which evidently holds a key to unlocking the true potential of each person in the world. 

 

 

 

FACETROM IS A BREAKTHROUGH, CROSS-PLATFORM TECHNOLOGY

THAT BUILDS A PERSON'S PROFILE FROM A SINGLE FACIAL IMAGE

OUR TECHNOLOGY

90%

of the brain is involved in collecting information from

the sense of sight

50%

of the human brain is programmed to dealing

with sight

33%

of the brain deals with

facial recognition

75%

of human decisions depend

on the sight sense 

A BRIEF HISTORY OF FACIAL FEATURE STUDIES 

 

The concept of studying facial features and trying to correlate these with their personality and capabilities is something we as humans have been trying to do for thousands of years. Ancient Greek scientists and philosophers explored these concepts and Aristotle was one of them who compiled a volume of how your looks affect your personality. 

 

As time has gone by, there have been many studies relating to the topic and there is substantial statistical data to back up much of this. One of the more recent studies was performed by Carmen LeFevre at Northumbria University who started to show that our biology, including our genes and hormone levels, influence our growth and features, and in the same way,

this affects our characters. 

 

On a daily basis, we all form impressions and opinions based on other people’s looks; we try to decrypt who the person really is, what their character is, their abilities, who can be a great match for him and much more, but until now these assessments were completely subjective and were never accurate. 

 

Facetrom Super Personalized System (SPS) now takes assessment to a completely new level…

 

HOW FACETROM TECHNOLOGY WORKS 

 

With a single photo of a person’s face, Facetrom tracks 69 key facial parameter landmarks and distinguishes more than 200 biological features including factors like hormones, immune system and more. This data is then subjected to 6,500 inequalities that compare the subjects' features against a database of historical data that allows the features to be matched on a biological level.

 

The use of Facetrom predictions based on facial features is truly limitless…

 

The entire process takes place in a mere 0.39 seconds, approximately the same amount of time it takes the human brain to process seeing an object.  The result of all of this is the ability to build a detailed profile of a person with 89% accuracy. 

To back up the numbers and the data, Facetrom SPS was tested across 7 different academic institutions with more than 150,000 test subjects, which yielded an accuracy rate of 90.20%. 

 

HOW TO USE FACETROM SPS

 

The process of using Facetrom SPS is simple and we offer various ways to work with our technology:

​​

MANUAL UPLOAD

Upload facial photographs

manually via our website

AUTOMATED

Easily embed Facetrom

into your site or applications 

CLOUD SaaS

Connect your database via the cloud and get results in real time

PIO

© 2018 Facetrom.